As the popularity of smartphones has exponentially risen, having a mobile-friendly business website is a must for business owners. As people also use phones and tablets to book services and look for options, you must optimise your website with responsive web design in Melbourne features to function perfectly on all devices. It leaves a good impression and helps clients and prospects search and find out about your website and its offerings, regardless of the device they use.
Here, we have compiled the top seven reasons your brand needs a responsive web design in Melbourne makeover. Let’s begin with –
1. Use of Mobile Devices Is Growing
Over 58% of adult Americans own a smartphone, and mobile devices account for about 60% of all website traffic. In actuality, there are currently more mobile devices than people on the planet. Additionally, as mobile usage rises each month, many prospects and consumers will visit your website via a mobile device. Customers are more likely to see a competitor’s website and have a lower opinion of your brand if they have a negative experience browsing and interacting with it.
2. Mobile device shopping is steadily increasing.
Compared to jumping in the car and heading to the store, online shopping is more convenient, especially when it allows you to browse while lounging in your favourite chair and watching TV. Eighty per cent of customers frequently shop online using their smartphones. Additionally, 70% of consumers use their phones in stores during the holidays. You’re losing out on business if viewing your goods and services on a phone is difficult.
3. Mobile Visits Rise on Social Media
Sharing links to your web design in Melbourne from social media platforms like Facebook, YouTube, Twitter, or Google Plus will increase traffic and views from mobile devices since over 55% of social media consumption currently occurs on these devices. Thus, be responsive if you want to use social sharing of content in your social marketing approach.
4. Increased SEO Rankings for Responsive Websites
Google suggests using responsive development to create mobile websites. Google claims that because responsive websites offer a better user experience than non-mobile-friendly ones, they will rank higher in search results. Furthermore, Google prefers it when responsive websites use a single URL rather than distinct URLs for separate mobile versions.
Additionally, the Google search algorithm for mobile devices has changed, so just because your website does well in a desktop search does not guarantee that it will do so in a mobile search. The fact that mobile searches will surpass desktop searches in 2015 makes this problem even more urgent! Your site should be responsive if you believe that search engine optimization (SEO) is crucial.
5. Designs That Are Responsive To Various Device Sizes
Do you want your website to look amazing on all devices and screen sizes? Responsive web design in Melbourne is then the best option. However, don’t limit your thinking to tablets and smartphones from today. Imagine Google Glass, smartwatches, and any other new internet-accessible gadgets that may emerge. They can benefit from responsive web design in Melbourne and development as well.
6. It’s Easier To Increase And Manage One Site R.O.I.
Nowadays, many businesses maintain two websites: their primary website and a secondary mobile version. This was a standard procedure before responsive development became the go-to approach. It was inefficient to have to manage and update many versions!
Your website will adjust to every device with a responsive web design in Melbourne, offering the most appropriate arrangement and information to suit the demands of the users. Additionally, it implies that your company will only need to maintain a single website, which eliminates the need for you to update material many times based on the various ways it is accessed. Higher R.O.I. and cheaper online content management expenses follow from this.
7. Respondent Websites Offer An Improved User Experience
Although several commercial justifications exist for developing a responsive website, they all stem from the desire to give your audience an improved user experience. With a responsive website, you can view a whole website that doesn’t fit on a mobile screen without pinching, zooming, or scrolling. Additionally, improved user experience lowers bounce rates, increases online conversions, and enhances perceptions of brands.
Conclusion
It is impossible to exaggerate the significance of responsive web design in Melbourne in the modern digital age. It guarantees that websites provide the best viewing experience on all devices—from desktops to smartphones—improving accessibility and user experience. Because search engines like mobile-friendly websites, a responsive design increases SEO ranks and enhances readability and navigation. Doing away with the requirement for several versions for various devices simplifies website management and lowers maintenance expenses. It also meets the needs of the expanding mobile user base, which is essential for expanding market reach and fostering company expansion. Ultimately, investing in flexible web design improves user experience, boosts engagement, and guarantees long-term success in a cutthroat online market.
